Category:  Campaigns

For the first season of USA Network's Psych, we designed the key-art along with an extensive print and OOH campaign spotlighting the show's two main characters. We delivered billboards to bus shelters to the subway domination at Rockefeller Center, as well as street-team promotions. We handled it all, from concept to production. The campaign resulted in approximately 6.1 million viewers tuning-in to the premiere episode, breaking the existing record for a cable network scripted-series premiere.